The Jawhara brand was founded in 1979 when Haj Saeed Lootah established the first family hotel in Dubai that offered its services within the guidelines of the United Arab Emirates rich culture of hospitality. With the phenomenal growth of tourism and the increasing number of visitors to Dubai, S.S. Lootah Group invested in the hospitality industry, creating the first "True Emirates Hospitality" hotel chain brand "Jawhara".